A few years back, you wouldn't have guessed that there would be something called affiliate marketing networks. One that provides a wide range of affiliate programs and easily connects you with merchants. No running around for months on the lookout for the highest commission rates when you get everything under one roof.
Now that that job is done and your work has been made 10% easier, it's time to focus on the rest, 90%. Your strategy. How do you promote in a way that boosts your revenue to the max? Let's explore a few creative strategies that you can implement in your affiliate promotions with this blog.
Understanding Affiliate Marketing Networks
Before we proceed with the strategies, let's talk a bit about affiliate marketing networks first. They're not a new invention but have been becoming popular only recently, so a formal introduction is needed.
Affiliate marketing networks are online platforms that connect merchants (businesses with active affiliate programs) with affiliate marketers (publishers, creators, influencers, etc.). They put together affiliate programs from multiple businesses across niches for affiliates, making it easy for them to compare and choose. Businesses are given a convenient way to expand their reach, while affiliates can easily monetize their traffic.
But it doesn't end here. Many such partner marketing networks give users a dedicated interface to keep an eye on their joined affiliate programs. Here, you can track commissions and avail the benefits of launching ad campaigns, ad-tracking technology, and other reporting tools that streamline your promotions.
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Strategies to Boost Your Revenue
Choose programs in your niche
As an affiliate marketer, you probably already have a niche established. If not, this niche is basically a specific area that you specialize in. Focus on this area and opt for affiliate programs within this niche. Affiliate marketing networks have a wide variety, so make sure you only promote products/services that are relevant to you. This will naturally help you better understand your audience and promote better. Put your knowledge to use to attract higher engagement and better leads, ultimately increasing the commission potential.
Look for reputed brands
You've probably wished to work with reputable brands. Good news is that affiliate marketing networks open the gates for you to do just that. You can look for these programs and join them if you fit their criteria. Working with brands that people already know about gives your promotions better credibility, ensuring that they aren't seen as spam. You can easily convince your audience and get them to buy using your affiliate code/link.
Make comparisons
While affiliate marketing networks offering multiple programs is a boon, don't be in a rush and choose the very first one. Make your comparisons just as you would otherwise. Analyze the following to find the best ones:
- commission rate
- cookie duration
- affiliate products/services
- brand reputation
- entry requirements
- program features and tools
Don't settle for less when the best affiliate program could be right in front of you.
Diversify your portfolio
One of the best things about affiliate platforms is that they don't put restrictions on how many affiliate programs you can join. So, go ahead and diversify the affiliate programs you join. And we don't mean something that's way out of your niche- but within it. For example, if you are a finance influencer, you can choose to promote insurance, fintech apps, credit card management, and so much more. This ensures that you don't leave out any traffic monetization opportunity. Plus, if one program doesn't generate any commission, then you will at least have the rest.
Use content marketing
No matter what you promote, it is your content that attracts and convinces users to complete an action. Content marketing involves producing a range of content, including blog posts, videos, infographics, audio podcasts, etc. You can create comparison blog posts, write reviews about the affiliate products, or add promo materials to the high-traffic pages of your website.
Add all relevant keywords to your blogs to optimize them for search engines. The higher the rank, the better visibility you will gain, leading to higher conversions. Channel your inner convincing power into your promo content for better outcomes.
Work with emails
Emails are another great form of affiliate promotion. You can target potential leads and establish a direct connection with them via email. Start by creating engaging opt-in forms for users to give their emails willingly. Promise some exclusive content, discount codes, or e-books to make it look more attractive. Once you have an email list, deliver what you initially promised your audience. Craft personalized messages and optimize subject lines for engagement. Include your affiliate promotions while you're at it, and you're good to go.
Put social media to use
Social media can be a great tool for affiliate promotions, especially when it comes to niches like beauty, travel, nutra, and finance. This can work especially well if you already have some online presence or followers. Provide them with valuable content and engage with them. Once you're sure you have gained their trust, reveal your affiliate promotions. But don't be too direct or salesy with it. You can create sponsored posts, give your honest opinions, create tutorials, and film behind the scenes to connect with your audience.
Paid ads
You've heard how brands make it big through paid advertising. Surprisingly enough, paid ads work for affiliate promotions, too. You can widen your reach and find an audience beyond your existing one. Track your campaigns and optimize them for the better. A/B test with different ad formats, creatives, and CTAs to see which attracts higher engagement. Make sure you highlight your affiliate codes and links to ensure they are used.
Most CPC marketing networks make this extremely easy by enabling you to pay for every click received. All you need is basic knowledge of campaign creation and a few bucks to spare.
Attend networking events
One great way to grow your connections is through networking events. You can attend online webinars or physical events to find people who share your interest. Once done, you can recommend affiliate products and services to them as well. And since it is a direct connection, the trust factor naturally improves. So, the more you network and connect, the more revenue will be on your hands. This strategy is fitting for affiliates who don't want to focus too much on online promotions.
Conclusion
Affiliate marketing networks are worth your time. In fact, joining one saves your time in return. But that alone won't do. You need strategies that follow up to ensure your revenue is not lost in any step of the way. So, choose programs that are relevant to you and your audience, diversify them, and promote them using methods that you are confident in. Whether it's advertising through performance marketing networks or through social media, don't miss out on any of the opportunities.
Frequently Asked Questions (FAQs)
What are affiliate marketing networks?
Affiliate marketing networks are platforms that connect affiliates with merchants by providing them with a wide range of programs to choose from.
How do I find an affiliate network?
To find affiliate marketing networks, search online, ask other fellow affiliates, browse through sites, or join online communities and forums.
Do affiliate networks offer their services for free?
Most affiliate networks are free to join. However, some might charge you a certain fixed platform fee.
What niches can I find on affiliate networks?
Niches offered vary from one network to another. Most will offer technology, travel, finance, crypto, beauty, igaming, and nutra.
I don't want an affiliate network. Can you suggest an affiliate program?
7Search PPC has one of the best affiliate programs currently. You can receive a commission of up to 10%, along with added features like tools for efficient tracking.
